Subliminal Message Definition

Subliminal Message refers to a message passed into the mind unknowingly, that the person receiving it will not be conscious of what he actually perceives. The flash messages used in advertising are an example of Subliminal Message. The advertisement in the 2000 Presidential election promoted by Bush campaigners, where the word RATS quickly flashed on the screen before the words "BUREAUCRATS DECIDE" appeared is a typical example of subliminal message.
 
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