Collectibles & Ephemera

by: Michaan's Auctions

Auction-Live and Online
Antiques, Art, Collectibles

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2751 Todd Street, Alameda, California, United States, 94501

February 11, 2019at 01:00 pm PDT until 05:00 pm

Sale Items: Antiques, Art, Collectibles

Description of Sale

Original Coca-Cola Memorabilia Headlines
Michaan’s February Collectibles and Ephemera Memorabilia Sale

It’s possible that a sale of collectibles and ephemera is the most fun you can have at an auction! Though prices often rival those for fine art, the auction items have broad appeal, delighting the curious onlooker as well as the serious collector. Many exude the warm glow of nostalgia. An array of fascinating and coveted items brings light and life to midwinter at Michaan’s Collectibles and Ephemera Auction, a special event on Monday, February 11 at 1pm PST.Culled from fine estates and curated by Michaan’s specialists, the sale’s highlights include rare original Coca-Cola tin trays, antique arcade and carnival games, vintage postcards and a Regina upright music box.

Introduced in the late 1890s, the Coca-Cola serving tray is a vibrant reminder that advertising is one of America’s favorite art forms. Lithographers developed a special technique for printing lush, full-color images on these wonderful trays, originally used by soda fountains to serve “most refreshing drink in the world,”(slogan found on a 5-cent Coca-Cola advertising mirror, estimated at $100-200 in the February 11 sale.)The beauty and longevity of the Coca-Cola tray has made it a collector’s favorite for generations, and Michaan’s is proud to offer one of the first trays produced by the Coca-Cola Company. Dating to 1897, it retains its beautiful color overall and shows only minor signs of wear after more...


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